Create & Empower.
Your work reflects your aspirations, goals and personality.
To design a brand book and website for an apparel brand.
For this project, I worked alongside another talented friend of mine. Soo Jin and I decided to create a brand that would represent 'sustainable corporate wear' targeted toward women in their 20s-50s. We named the brand 'LNF' which embodies the three major constituents of our apparel line, which are 'lifestyle', 'nature' and 'fashion'.
As the product focuses on the urban femme (femme is a term used for females in french), we wanted to create a minimalist, chic & sophisticated brand image; something which would look professional and strong.
We first came up with a name and logo that would go with the brand. We then worked on mood boards to figure out a colour scheme. Soon after, we finalised the typography that would match our brand image.
With all of the elements in place, we started working on our brand book. We included our goals, brand guidelines, preferred usage of logo, the integrity of the mark and colour systems. We also included some brand applications in the brand book. The last few pages, i.e. starting from page 10 to 21 along with the back cover was designed by me.
Finally, I designed and prototyped the design of the website.
