Preserve. Educate. Inspire.
As a dinophile, experiencing the remains of the glorious creatures that once walked the earth was nothing short of breathtaking.
To give the website a modern appearance, along with making it accessible and interactive. The focus was to simplify the user’s ticket purchase journey and adhere to AODA standards which would assist in enhancing the usability, accessibility, desirability, and utility of the website. The process included redesigning the homepage as well as the entire ticket purchase process, including the membership purchase.
In addition, the overall user interface (UI) along with the logo needs to be redesigned and micro-interactions should be added to different features provided on the website.
Canadian Museum of Nature brings the Nation’s natural history and culture to the people through its interactive exhibits and extensive collection of fossils, precious stones, and art. The client wants to emulate the inclusiveness and interactivity that visitors experience in the museum on their website as well. Due to COVID, purchasing tickets online has become mandatory, which is why it is important for the website to assist visitors with a smooth and simple ticket purchase process.
The website is product-focused - users know exactly what they want, which is to purchase the ticket for the museum and the users may also be one time-shoppers; they might not visit the website again.
Thus, they need clear site navigation to see current and future exhibits, online resources and so on without requiring them to make an account. Thus, for the redesign, all the redundant links were to be eliminated, the membership page was decluttered, the homepage needed to be breathable and accessible to everyone.
The redesign began with a competitor analysis, followed by a SWOT analysis. After analyzing the website, the following inferences were made:
1. the overall outdated design of the homepage which overshadowed the resourceful content and articles available on the website
2. The website does not follow AODA accessibility guidelines.
3. The membership page was too cluttered and there were multiple redundant links for the same.
4. There were minimal, if not zero, micro-interactions on the website.
After the analysis, usability testing was conducted with five participants which further elaborated on the issues faced by the users. Then, a web accessibility evaluation was performed which disclosed all the errors with respect to accessibility such as contrast, alert, and structural element errors.
With the help of all the inferences and results, the website was redesigned with AODA standards in mind without compromising on the design aspect.
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