The website redesign project for Swiftracks, a digital product discovery and development team, aims to showcase their journey from the initial idea generation phase through to the successful development of products.
To redesign the SwiftRacks website for a more concise and clear communication of Swiftrack's services, especially 'Swift Stack,' thereby helping visitors understand the process more easily and convert into potential clients.
The primary objective of the Swift Stack website redesign was to revitalize the brand's online presence with a modern and sophisticated website. This entailed a comprehensive review and simplification of all existing website content. The key focus was on enhancing the Services page, particularly the section dedicated to 'Swift Stack,' and the Case Studies page, providing detailed insights into project challenges, solutions, and outcomes. Additionally, redundant pages were eliminate and the overall site structure was optimized for a more user-friendly experience.
In addition to the website, the client also expressed the need for various branding assets, including a presentation deck, business cards, a standup banner for events, an experiment card, a value proposition canvas, and more. Below, you can find a glimpse of some of these assets.
